El nuevo cliente del sector construcción: digital, informado y exigente
Digital transformation is a journey, not a destination, and 2024 is poised to be another promising chapter, continuing the breakthrough trends we have
Quiénes somos
Somos consultores estratégicos y arquitectos de negocio para el sector de la construcción y su ecosistema. Entendemos licencias, materiales, procesos y ROI. Hablamos el mismo idioma que nuestros clientes.
Qué hacemos
Diseñamos sistemas de crecimiento, no campañas aisladas. Combinamos estrategia, tecnología e inteligencia para generar visibilidad, confianza y resultados medibles.
A quién ayudamos
Constructoras, promotoras, arquitectos, interioristas, fabricantes y suministros de materiales, servicios técnicos y de mantenimiento, inmobiliarias y gestores de inversión. Empresas que quieren dejar atrás el marketing genérico y construir una marca con propósito y retorno.
Nuestro propósito
Reingeniar la comunicación del sector construcción. Transformar la forma en que las empresas del ecosistema crecen, conectan y comunican valor.
No es la falta de inversión. Es la falta de especialización.
EL PROBLEMA
Durante años, el marketing del sector construcción ha estado en manos equivocadas. El resultado: campañas sin retorno, leads que no convierten y marcas que no comunican valor real. Y los datos lo confirman:
- 84 % de los leads B2B no son cualificados.
→ La mayoría de las campañas generan ruido, no oportunidades reales. (Fuente: Sopro 2024) - 72 % de las oportunidades se pierden por falta de seguimiento.
→ El problema no es captar, sino no tener un sistema detrás.
(Fuente: HubSpot / B2B Sales Benchmarks) - 77 % de las constructoras españolas tienen dificultades para integrar tecnología.
→ Si la digitalización ya es un reto, el marketing genérico no puede resolverlo. (Fuente: PlanRadar España 2024) - 85 % del sector aún no tiene una estrategia digital completa.
→ La mayoría sigue dependiendo de acciones aisladas o métodos tradicionales. (Fuente: Improve & Grow / Euroconstruct) - Solo 1,9 % de los visitantes web se convierten en leads.
→ Más del 98 % del tráfico se pierde por falta de estrategia y precisión. (Fuente: FirstPageSage 2024)
Combinamos creatividad, tecnología e inteligencia artificial para transformar su presencia digital en resultados medibles: más visibilidad, más leads y más ventas.
El sector está cambiando. Y la forma de comunicar también.
EL CAMBIO
No se trata de hacer más marketing, sino de hacerlo con inteligencia y propósito. En Reingeniando, convertimos el ruido en resultados. Transformamos cómo crecen las empresas del ecosistema de la construcción, uniendo estrategia, tecnología e inteligencia en un mismo sistema.
Noticias y actualidad
REINGENIANDO
Por qué el marketing especializado en construcción marca la diferencia
Digital transformation is a journey, not a destination, and 2024 is poised to be another promising chapter, continuing the breakthrough trends we have
Rompiendo paradigmas del marketing de la construcción
Digital transformation is a journey, not a destination, and 2024 is poised to be another promising chapter, continuing the breakthrough trends we have
We Offer a Wide Variety of IT Services
our services
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Managed IT Services
Managed IT Services We continually align your technology to IT standards and best IT practices to keep your infrastructure secure and operating optimally. Transform your business into a Digital Workplace by introducing cost-effective technologies to help you optimize your business, drive collaboration, and increase employee productivity. We are your best bet for the most reliable […]
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Network Solutions
Network Solutions We continually align your technology to IT standards and best IT practices to keep your infrastructure secure and operating optimally. Transform your business into a Digital Workplace by introducing cost-effective technologies to help you optimize your business, drive collaboration, and increase employee productivity. We are your best bet for the most reliable managed […]
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IT Consulting & support
IT Consulting & support We continually align your technology to IT standards and best IT practices to keep your infrastructure secure and operating optimally. Transform your business into a Digital Workplace by introducing cost-effective technologies to help you optimize your business, drive collaboration, and increase employee productivity. We are your best bet for the most […]
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Digital experience platforms
Digital experience platforms We continually align your technology to IT standards and best IT practices to keep your infrastructure secure and operating optimally. Transform your business into a Digital Workplace by introducing cost-effective technologies to help you optimize your business, drive collaboration, and increase employee productivity. We are your best bet for the most reliable […]
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Business process solutions
Business process solutions We continually align your technology to IT standards and best IT practices to keep your infrastructure secure and operating optimally. Transform your business into a Digital Workplace by introducing cost-effective technologies to help you optimize your business, drive collaboration, and increase employee productivity. We are your best bet for the most reliable […]
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Disaster Recovery & Backup
Disaster Recovery & Backup We continually align your technology to IT standards and best IT practices to keep your infrastructure secure and operating optimally. Transform your business into a Digital Workplace by introducing cost-effective technologies to help you optimize your business, drive collaboration, and increase employee productivity. We are your best bet for the most […]
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80%
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90%
We help businesses achieve strategic technology transformation, minimising the totality of their end-to-end business risk and maximising the business value of their IT infrastructure.
Meet our team of experts
Meet Our Team
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Elizabeth Thompson
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Madeline Peterson
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Working Process
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We listen to the story and objectives of your brand, and conduct analysis to plan for successful partnering.
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Tailoring Software Solutions
We identify your software needs and quickly develop enhancements to provide you with improvements in e-commerce and digital marketing.
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Our team of experts provides ongoing technical and marketing support to help you maximize customer engagement and sales.
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Year of experience
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If you are looking to lose weight, maintain healthy weight or gain lean muscle mass, our Certified Sports Nutritionist will create a personalized nutrition plan to help you achieve your goals.
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WHAT CLIENTS SAY
"Working with has been a real pleasure and a real experience. doesn’t feel like an offshore operation – the team work as one. It’s been comforting to know that when you have your back to the wall, as you do with a project this size, neotech are standing there beside us not walking away… they are a true partner."
Alex Rony Fresh Design
Amazing theme! Neotech brings a professional and modern look, perfect for my tech website. The interface is easy to customize, with all essential features integrated for IT services. Fast and dedicated customer support. Definitely worth the investment!
James K Tech Consultant
Neotech is truly impressive! The design is beautiful and responsive on all devices. The pre-built modules are very convenient, saving me time on website design. Especially pleased with its compatibility with WooCommerce and other plugins. Very satisfied!
Sarah L Web Developer
